Mersa is located in the north wello zone and 470 km away from Addis. Based on the 2007 national census conducted by the Central Statistical Agency of Ethiopia (CSA), Mersa has a total population of 21,598, of whom 10,591 are men and 11,007 women. The town serve for children, especially girls as first destination when they move out to towns from rural areas. Official records in this town have indicated that many children move from rural areas because of poverty and other pushing and pulling factors. Emmanuel Development Association in collaboration with Professional Alliance for Development (PADET) has been implementing an integrated community based child protection program with children on the move in the town.